With 140 million active monthly users, Twitch is another platform brands should pay attention to for marketing opportunities. It has numerous monetization opportunities, such as advertising and monthly subscription revenue. Owned by Amazon, many of the web’s top influencers depend on Twitch as a primary source of income. It has since expanded to offer creative content of all kinds. Twitch is a live streaming service that originally specialized in video gaming and esports. These are also numerous features for collaboration and the potential to tag customers for events and during chats. One important thing to note for marketers and brands is that Discord allows first-party data tracking.

Some people say it offers better chat functionality than Skype or Slack.ĭiscord has slowly been transitioning from a gamer-centric platform to incorporating opportunities for businesses. This platform is a community-powered voice-over IP (VoIP) application where users can create their own server to communicate with others and send out their own invite links to the chat.ĭiscord also allows you to better control alert functions for people in your group, and assign people roles so no one is overwhelmed by notifications. When it comes to community management and engagement, Discord is the newest platform catching people’s attention.ĭiscord already has an astonishing 150 million monthly active users.Ī little like Zoom, users can communicate through voice chat or message and screen share. This has also given rise to TikTok shopping, which enables users to purchase products without having to leave the app. It’s become an easily relatable platform where content often goes viral.įor this reason, brands and influencers have capitalized on TikTok to market products and create brand followings. These days, it’s not uncommon to hear someone say, “Hey, did you see that TikTok where…” If you’re not familiar with it, TikTok is a short-form video platform where people can create and share video content anywhere from 15 seconds to 10 minutes in length. Within a matter of months, the app blew up.īy the end of 2021, this up-and-coming app had 1 billion monthly users worldwide. In 20, TikTok was the fastest growing social media app in the U.S.Įven though it was initially released in 2016, the stable release or production release (where most bugs were finally worked out) was in October of 2021. TikTok has quickly become a major player with its detailed algorithms and unique content creation capabilities. To help you stay on top of what’s happening on social networks, we’ve compiled a shortlist of 10 platforms and apps that you might want to keep an eye on in the coming months. Since social media is a key tool for businesses to connect with customers, it’s crucial to create dynamic and informed strategies.Įach platform and app offer something different, and they’re worth checking out if you’re looking to get ahead of the curve when it comes to brand awareness and growing customer engagement. The SEO strategies top platforms use to create organic growth are helpful to keep in mind when growing your audience on those very platforms. We’ll talk more about the new apps using this new feature in a moment. These communities are built around specific artists or entertainers and encourage interaction among their users. The rise of live streaming services like Facebook Watch and YouTube Live has helped drive further growth for major apps and platforms.Īudio-based social networking is another social media trend that is becoming more popular and being added to both established and newer apps.Īudio-based communities allow users to share music, discuss different topics and create playlists. With top social media platforms like Facebook, YouTube, WhatsApp, and Instagram ranking highly in monthly users, shifting your focus to new social media platforms can be challenging. That is why we’ve put together this guide to help you keep track of this year’s major social media trends, and the new and important platforms and apps on the horizon. On top of this, new social media apps and platforms are constantly popping up, trying to captivate a share of users around the world.Īs a social media manager or content marketer, this can be hard to keep up with – and a little overwhelming. This means that 58.7% of people around the world are social media users. According to an April 2022 study, there are 4.65 billion social media users globally.

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